A new Gulf clothing house built around one question: what does a white t-shirt have to be to still look like something at four in the afternoon in July?
Dar Al Èlite has opened in Dubai with a standing range of five heavyweight cotton tees, made to a single brief: cotton that behaves in Gulf heat.
The house takes its name from the Arabic for house of the elite, and its mark from a palm over the letters D and E, printed small at the left chest. Every piece carries it, and nothing in the range carries a logo anywhere else.
The designs live on the back — hand-lettered lines, a great white, and a marine totem of fish, crab and channel marker stacked up the spine.
The range is sold direct. Orders are placed and confirmed over WhatsApp, and delivered same-day inside Dubai.
For press enquiries and product samples, contact the house directly.
Ends · Dubai, UAE ·
hello@daralelite.com