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3 releasesDubai

Everything below is on the record. For samples, high-resolution imagery or an interview, write to us and we will answer the same day.

  1. Product

    Dar Al Èlite prints a great white across the back

    The Great White Tee lands the house's largest graphic yet — a shark laid across the full back in two navies, on 220 gsm garment-washed cotton.

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  2. Collection

    Waves Tee introduces the first colour outside white

    A pigment-dyed sea blue with cream lettering across the shoulders — the first piece in the range not cut in Salt White.

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  3. The house

    Dar Al Èlite opens in Dubai with a five-piece range

    A new Gulf clothing house built around one question: what does a white t-shirt have to be to still look like something at four in the afternoon in July?

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